Growing Your Private Label Skincare Line With Influencers

Influencers have become a huge part of our online lives as they offer fun, creative ways of marketing products to their followers. When it comes to growing your skincare line, having an influencer amplifies your brand and makes your products more well-known to niche consumers. Word of mouth has always been an effective marketing strategy, as it encourages like minded friends, family, and followers to look into tried and trusted recommendations.

Whether you’re beginning a new skincare line, or looking to expand your customer base as an existing brand, taking advantage of influencer marketing is the best thing you can do to help your brand grow.

What Is Influencer Marketing?

Influencer marketing is a form of social media marketing that uses influencers to promote and recommend brand products or services. Social media influencers typically will have leading opinions within their niche communities and have a substantial following with that niche. There are influencers in just about any market, from skincare to fitness to fashion. This form of marketing is the new way of celebrity endorsements and acts as word-of-mouth marketing from a social media standpoint. 

When it comes to product or service recommendations, consumers place trust in friends, family and influencers. Micro-influencers are those that have less than 100k followers, and mega-influencers have over 1 million followers. Brands have been seeing better results from budgeting to work with many different small influencers rather than investing larger amounts for expensive mega influencers and celebrities. Micro-influencers tend to have more niche followers who follow out of the influencer being genuinely interested in their content, rather than just a big name to follow.

How Can Influencers Help Grow Your Business?

When done correctly, influencer marketing can bring a lot of benefit to a skincare brand. Connecting to your audience as a brand is important and influencers can bridge the relationship between brand and customer. Social media influencers clearly have been on the rise and can help you grow your skincare brand when utilized. 49% of consumers will trust the recommendation of an influencer, and about 40% purchase something after they’ve seen it on Twitter, YouTube, or Instagram. 

Let’s take a look at some of the distinct ways social media influencers can help grow your business.

Increase Your Brand’s Awareness and Credibility

Because influencers will share your brand’s products, services, and values to their followers, your brand can really catch the eye of hundreds or thousands of people. Over 4 billion people use social media, so with such an everyday staple in our lives, the possibilities for branding can expand immensely. When you create relationships with influencers, you are much more likely to reach more unique audiences than you originally thought you would!

Create Unique Content and Set Trends

Influencers know how to create content, especially on platforms like Instagram and TikTok. When working with brands, influencers still can make creative content of their own, but your products are now involved in their content and giving viewers an opportunity to see it in action. YouTubers are also huge influencers that can lead with videos like product reviews or skincare videos. WYou always want to allow your influencers to have their freedom when creating their content, as their audiences can usually tell if their content seems off or overly promoted.

Connect Your Brand To Younger Consumers

Millennials and Gen Z consumers make up a large population in digital media, meaning influencer marketing is super important if either ages of these consumers fit into your brand’s demographic. There are always new trends to follow that you may not be hip to, and finding an influencer that can connect you with a younger generation will help your brand become more recognized, and continue to grow as your consumers grow with your products.

Increase Your Online Presence

Not using social media for marketing purposes in this digital age can only hinder your brand’s growth. Influencers are pretty much social media experts and can become a branch of your social media marketing team. Your reach and engagements can increase when working with an influencer, driving up your follower count and increasing traffic to your websites. Consider the audience of an influencer to become your audience as well.

Drive Higher Conversion Rates and Sales

Quality influencer campaigns can create conversion into building your own loyal customers and increasing your revenue. This can be done with strategic marketing campaigns, but also just passively by an influencer having a large following and easily can convince followers to make purchases.

Get Help Growing Your Skincare Label

Always make sure to seek out influencers that share your brand’s values, mission, vision, and goals. By aligning with the right influencer for your brand, you can curate your customers by being seen by like minded individuals. If you’re a brand that takes pride in clean ingredients, it would make sense to work with influencers that have the same passion for clean skin products and have similar values.

At Aloe Laboratories, we maintain our own aloe vera farm and production site in the US. We produce aloe vera gel, juice, and powder specific for every brand’s needs to create quality skincare products. We can source the ingredients to make your dream products into a reality and also can assist with filling and freeze-drying services as well. 

Reach out to us today for more information about our quality aloe vera products and services.

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