A social media presence for beauty brands is a must-have in today’s competitive market. Without a comprehensive social media strategy, your brand will struggle to survive.

Social media platforms are perfect for showcasing images and videos of your beauty products. Even better, your target audience is already hanging out on these platforms, just waiting to learn about the next best thing and share it with their friends.

Whether you are just launching your brand or if you already have an established fanbase, having a well-defined strategy outlining your target audience and your brand’s goals on each platform is key. Here are some tips on what you can do to boost your beauty brand on social media.

Know Your Target Audience

Should your social media posts be humorous? Should you talk about social issues?  Knowing your audience's demographics, values, and interests will determine what kind of content you need to post on your social media accounts and will help you establish a voice for your brand.

Keep Your Brand’s Image Consistent

When you decide on the persona you want your brand to convey, you need to make sure to consistently maintain this image across all of your social media platforms. You can use graphics, hashtags, and textual content to build your brand persona.

Provide Relevant Content

Simply creating social media accounts for your business isn’t enough. You have to ensure that you continuously provide relevant, updated content to keep your followers' interest and keep them engaged.

Engagement

Engaging with your audience on social media is imperative. Studies have shown that 76% of people expect a response to their comments on social media in a day or less. And when it comes to millennials, 80% expect a reply, 90% of those expect a response within a day, and 44% expect a response within an hour.

Use Hashtags

Hashtags are essential on social media. And niche hashtags are an even better way to get your brand in front of your target audience. People follow hashtags about topics and trends they want to stay up to date with, so when you create a hashtag, it makes it easier for users to find your brand based on hashtags that interest them.

Use Clean Ingredients

People are focusing more and more on what they are using and putting on their bodies. Using social media to showcase the clean ingredients you use in your products is a great way to get the word out.

When discussing the clean ingredients you use, explain how the components work. Educating people on the benefits of these ingredients will help them take charge of their beauty routines.

Provide Tutorials

A great way to showcase your products is to post tutorials. Try showing different application techniques that people may be hesitant to try, such as cut creases, facial contouring, and pigment-based makeup.

Hold Contests

Who doesn’t like a contest? When you hold a contest, you are encouraging people to tag friends, comment, and share your content with their friends. You can also have followers subscribe to your email list, which will give you another way to stay in contact with your audience.

When you choose your winner, you can encourage them to share videos and photos of them unboxing their prize and even ask them to do a tutorial on the products they received.

Post Customer Reviews

Research has shown that 49% of consumers trust a review left on a website as much as they would a recommendation from family members or friends. So having honest reviews on your products posted on your website can help increase sales.

Partner With Influencers

When you are connecting with influencers, partnering with mega or even macro-influencers may not be the most effective approach. Instead, when you aim for people who have smaller, more engaged audiences, you may be able to find people who use and love your products already.

Partner With Another Brand

Here is another reason why it’s beneficial to know and understand your target audience. Knowing the other products your audience uses can help identify another brand you could partner with to create a relationship that could benefit both of you. Tagging other brands in your posts (and vice versa) will get both of your names in front of a larger audience.

Give Your Audience What They Want

As the online presence of beauty brands continues to grow, you must make the most out of every interaction online. While it may seem overwhelming, following the tips above can help your brand remain relevant and relatable and boost your brand’s social media campaign.

From liquid soaps and shampoos to moisturizers, you name it, and we can do it! So whether you are looking to start your own beauty brand or want to expand your current line, Aloe Labs can help! We offer various characteristic choices to meet our customers' needs.
Contact us today if you are interested in building your own brand of aloe products.