The idea behind product sampling is letting your customers try free samples in efforts to have them feel confident to buy the full sized and priced item in the future. You may feel a bit hesitant to give away products for free, but these samples have been proven to increase sales and can have a sustained impact on sales. Giving out samples is one of the most effective ways to boost sales and create awareness of your brand and let customers know what to expect from your products. Demonstrating your product first-hand can show how effective they are and let the product speak for itself.
We’ve gathered some main benefits when you give out free samples and how they can help your skincare business.
Create Brand Awareness
Whether you are a newer skincare brand, or are just in competition with larger store-brands, offering samples instantly puts your product in the hands of customers to try it themselves. Some people may never pick up your brand as they already have their favorites, so a free sample allows them to try without having to fully invest in the full sized product. With this sample you can give your product an advantage versus others as letting people experience your product before buying allows them to fall in love with it on their own. Offering samples can also create a buzz around your brand and make people excited to try your products or give the samples to friends or family members.
Word-of-Mouth
Word of mouth and referrals are always the best way to get new clients from existing clients that already love your brand and products. Once you have built a loyal customer base, they may end up marketing your product for you and create new customers. Recommendations always go a long way and those who love your products will likely share with friends and family. Loyal customers are very likely to share, comment, and like products on social media which targets their like minded friends and followers.
Improve Consumer Confidence
If you have a more niche market, people may need more confidence in their purchases from you before ordering any items. Many types of samples are great ways to introduce other products they may not have tried before. When it comes to skincare, it often takes time to see the benefits of products, so offering enough product for them to see the benefits can lead to purchasing the full product within that line. Samples should fit your customer’s needs, based on past purchases, their skin type, or what concerns they have about their skin.
Test Out New Products
After the COVID-19 pandemic, plenty of consumers switched to online shopping more frequently. With the convenience that comes from shopping online and having items shipped directly to your doorstep, it’s no wonder people kept up with shopping online. Free samples can be a huge incentive for customers to shop online and using those samples in one-time purchases may encourage a customer to make another order in the future. New product samples can show your new and existing customers what your company has been creating and prepare them what to look for in the future.
Increase Conversions
Giving away your free product can encourage customers to purchase in the future. Usually with sample products, it is something that a customer can use for a short period of time. Once they work it into their regimen, and realize their sample is running low, they are much more inclined to purchase the full-sized product.
Free samples can also be a great way to increase your web traffic and allow you to collect customer information for future newsletters or sales. By offering a sample in exchange for an email address or liking and sharing your online content, you can increase your marketing base by establishing ongoing contact.
Quality Aloe Vera Products For Your Skincare Line
It can be tricky getting through the beginning stages of growing your skincare brand. Though it can seem daunting and may be a large investment to give away samples, the return on your investment can be one of the best ways to increase sales in the future. When you have quality products with organic ingredients that clients trust, your product can speak for itself in a sample size.
At Aloe Laboratories, we maintain our own aloe vera farm and production site, allowing us to craft the best products possible while keeping bulk and wholesale prices low. We produce aloe vera gel, juice, and powder specific to every client’s needs and to create quality skincare products. We can source the ingredients to make your dream products into a reality, and though we are an aloe vera farm and processor, we may also be able to assist with filling services as well. Reach out to us today for more information about our aloe vera products and services.