Private Label 101: Naming Your Own Skincare Brand

Naming your new skincare brand can make or break you in today’s market — you need a name that grabs the customer’s attention and peaks their interest. A well-thought out name is memorable to potential customers and can help give your products the visual boost they need no matter where you are selling them, be it online or in brick and mortar retailers. 

A good brand name can be the catalyst to better sales, brand recognition and growth, and word of mouth as well. First impressions, as we all know, are the most important. Having trouble coming up with a name? Need a little help pinpointing that perfect one? Here are some tips that will help you choose a name for your skincare brand that will stick in people’s minds and make a lasting impression on your target market as well.

Private Labeling: A Quick Guide

If you are just getting into private labeling, there are quite a few reasons why it is a great way to begin selling the products of your new brand. Because your products will be manufactured by a third-party or contract manufacturer and sold under your brand name, you can focus your energy on creating a brand that stands out and makes your product desirable upon first glance. As the brand ambassador, you will get to decide everything about the product, from the label down to the ingredients and even how it is packaged. 

Private labeling is incredibly popular due to:

  • Control over branding and marketing of the product
  • Pricing the products as you see fit based on market research, competitor pricing, quality of ingredients and price of manufacturing
  • Flexibility with product changes, such as label changes, ingredient changes or name changes. 
  • Breezing through product development. Since the manufacturer handles creation, bottling, and packaging for you, you can save those costs and focus on your skincare brand’s labeling, artwork, PR and roll out.

How to Choose a Name for Your Brand

Strive for a Great First Impression 

Before naming your brand, you need to take into consideration what type of impression you want to leave on the market and your potential customers when they see your products for the first time. Is it sexy or wholesome? Bright and artistic, or minimalist and sophisticated? Your brand’s personality needs to ooze out of the name and really stand out to snag customers' attention. Make sure to know who you are and what you want to say before you begin to put a name to your whole skincare brand.

Also, make sure the name you choose isn’t in use anywhere else. Do some heavy research before you finalize your nom de plume to make sure your brand name isn’t already trademarked and in use elsewhere. 

Make it Memorable

A great brand name will be one that is easily remembered visually and phonetically. Word of mouth is one of the strongest tools in marketing — never underestimate the power of a rave review or a good word to a friend from a happy customer. Having a name that is buzz-worthy in the skincare community will help elevate your brand faster and get you to more markets even sooner.

Lean Towards Shorter Names

Make sure to keep your brand’s name short to help customers recognize you on the shelves. A long name is difficult to recall and as mentioned above, word of mouth is a powerful tool. Short, simple names evoke class and sophistication as well, so consider this especially if that is the image you want to present. Cute or classy, just make sure the name evokes the essence of your brand and by keeping it short, it will help more people recognize your products over the rest. 

Research the Competition

The first step after concepting your line should be researching your competitors analyzing their marketing on similar (and different) products in their lines. What are they doing well and what could they improve on? What are the reviews saying they can do better? By knowing what your competition lacks, you can plan to fill gaps in the market and speak to what customers who are hungry for a change really want. See what works and take that information into consideration when you begin to name and label your new skincare brand. 

Choose Aloe Labs for All of Your Private-Labeling Needs

High quality ingredients and a manufacturer with years of experience in private labeling cosmetic grade and food grade ingredients are a must for your skincare line. 

At Aloe Laboratories, we maintain our own aloe vera farm and production site, allowing us to craft the most satisfactory products possible while keeping bulk and wholesale prices low. We pride ourselves on producing aloe vera gel, juice, and powder specific to each customer's needs.

If you'd like to learn more about how aloe vera gel can enhance your skincare products, or if you have some ideas of your own, contact us to learn more about how we can help you make your product a reality.

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