Aloe vera has been used for centuries for its different health, beauty, and medicinal benefits. This resilient succulent that mainly grows in drier regions has leaves that contain an inner clear gel that is 99% water and the rest being amino acids, lipids, vitamins, enzymes, minerals, sugars, and other components. When the inner leaf is […]
Though the plant itself has been famed as the ‘plant of immortality’ throughout time, it is not immortal itself and does expire over time just like any other plant or organic matter. The shelf life depends on what form of aloe vera you decide to use, and some have better shelf life than others. Aloe […]
Aloe vera is well-known around the world for treating cuts, burns, and scrapes, but more recently has been gaining recognition for other positive effects on the body. It has been a popular medicinal plant that has been used for thousands of years, used for preventing and repairing digestive disorders, healing pain, and promoting a strong […]
Between the prominent influence of e-commerce and social media, smaller brands have a higher chance of being recognized in their own niche markets. But even still, creating a skincare brand is a much more involved process than other markets. The time it takes to research things like chemistry or label laws, finding manufacturers, or having […]
Influencers have become a huge part of our online lives as they offer fun, creative ways of marketing products to their followers. When it comes to growing your skincare line, having an influencer amplifies your brand and makes your products more well-known to niche consumers. Word of mouth has always been an effective marketing strategy, […]
The idea behind product sampling is letting your customers try free samples in efforts to have them feel confident to buy the full sized and priced item in the future. You may feel a bit hesitant to give away products for free, but these samples have been proven to increase sales and can have a […]
The benefits of aloe vera are no secret. From lotions and creams to supplements and juice, its uses in the health and beauty industry are endless. With the plethora of nutrients in aloe vera, it can improve metabolism, help with weight loss, and make hair and skin healthier. One little-known fact about aloe vera is […]
Aloe vera is a succulent plant that has been used for its medicinal properties for centuries. Most people are familiar with its ability to aid in the healing of cuts and wounds and the benefits of aloe vera in health and beauty products. And if you are on a weight loss journey, aloe vera may […]
According to a report from Statista, skincare products account for 42% of the global cosmetics industry—an industry that is currently valued at $380.2 billion. As the leading product category of one of the most valuable markets in the world, the skincare industry is undoubtedly a lucrative field for aspiring entrepreneurs. Many skincare startups have successfully […]
Aloe vera juice, also known as aloe vera water, comes from aloe vera leaves. The juice may contain the green leaf part of the plant, the gel (or the pulp), and the latex (which is the layer between the skin and the gel). These parts are blended with water to create aloe juice, although some […]
