Aloe vera is a well-known plant that is widely used in the cosmetics and food industry. It has many beneficial properties that make it a popular ingredient in various products. However, when it comes to aloe vera, there are two forms available – powder and gel. Both forms have similar benefits, but they differ in […]
Natural products are becoming increasingly popular in various industries, from cosmetics to food and beverages. However, the demand for these products has led to unsustainable sourcing practices that can have negative impacts on the environment, biodiversity, and local communities. Aloe vera powder, a popular ingredient in many products, is no exception. Sustainable sourcing of aloe […]
Being aware of how our products are made is something that many people have started to do their research on when purchasing products and finding new skincare lines. When choosing aloe vera products for your skincare brand that will go on hair, face, or other parts of the body, you may wonder where to start […]
You’ve likely seen multiple products made with aloe vera as you stroll through the health and beauty aisles at your grocery store. It is a well-known medicinal plant most commonly known for treating cuts, burns, and scrapes. It has also been popular for thousands of years to prevent and repair digestive disorders, heal pain, and […]
Aloe vera has been used for centuries for its different health, beauty, and medicinal benefits. This resilient succulent that mainly grows in drier regions has leaves that contain an inner clear gel that is 99% water and the rest being amino acids, lipids, vitamins, enzymes, minerals, sugars, and other components. When the inner leaf is […]
Though the plant itself has been famed as the ‘plant of immortality’ throughout time, it is not immortal itself and does expire over time just like any other plant or organic matter. The shelf life depends on what form of aloe vera you decide to use, and some have better shelf life than others. Aloe […]
Aloe vera is well-known around the world for treating cuts, burns, and scrapes, but more recently has been gaining recognition for other positive effects on the body. It has been a popular medicinal plant that has been used for thousands of years, used for preventing and repairing digestive disorders, healing pain, and promoting a strong […]
Between the prominent influence of e-commerce and social media, smaller brands have a higher chance of being recognized in their own niche markets. But even still, creating a skincare brand is a much more involved process than other markets. The time it takes to research things like chemistry or label laws, finding manufacturers, or having […]
Influencers have become a huge part of our online lives as they offer fun, creative ways of marketing products to their followers. When it comes to growing your skincare line, having an influencer amplifies your brand and makes your products more well-known to niche consumers. Word of mouth has always been an effective marketing strategy, […]
The idea behind product sampling is letting your customers try free samples in efforts to have them feel confident to buy the full sized and priced item in the future. You may feel a bit hesitant to give away products for free, but these samples have been proven to increase sales and can have a […]
