Starting your own private label business can feel like a lot to undertake. You likely have many questions about where to begin and what you need to do to create your own brand. Starting a private label business gives you complete control over your business and helps build customer loyalty, but it does require some legwork in sourcing a reputable manufacturer and ensuring quality on your end first.
First Things First
When choosing a product, you want to carefully consider what types of products you want to sell, where you want to sell and ship them to, and how you want to price them.
Research manufacturers well to ensure that their business practices match your values, are easy to communicate with, and have a good history of being a solid supplier. There are many advantages to creating your own business selling private label products, from taking advantage of existing infrastructure to allowing you to focus more on your brand rather than complex manufacturing processes.
In this guide, we will share with you some of the advantages of private labeling and our top 10 tips for getting started with private labeling.
What Are The Advantages Of Private Labeling
1. Control Over Branding and Marketing
You get to choose how to package and promote your products and create your unique message and image.
2. Flexibility and Adaptability
You can easily make adjustments in an ever-changing market and add on new products efficiently and quickly.
3. Control Over Product Pricing
As the business owner, you can set your pricing and have total control over how you create a healthy profit margin and give your customers the best price possible.
4. No Product Development Time
One of the most desirable benefits is that there is a decreased need to spend labor on product development, as you work directly with manufacturers to create products you want to sell, and your customers will buy. The best part is that the products will have your unique branding and logo, backed with the expertise of your chosen manufacturer.
Top 10 Tips For Beginning Your Private Label Business
1. Determine Your Startup Costs For A Private Label Business
Understanding the initial startup costs is essential as private labeling is more expensive than drop shipping. However, generally, there is also a higher return on your investment.
Make sure that you include the cost for manufacturing, materials, labor, and shipping. Most companies will also charge a customization fee to put your personalized logo on a product along with packaging specifications.
Consider that you will need to create branding, including a logo and package design either yourself or by hiring a graphic designer.
Remember to look into the costs of marketing your product, including building your website, paying for a domain name, hosting, and advertising.
2. Find A Niche And Choose A Product To Sell
The first step is to decide on a niche market. Some examples are cosmetic products, baby products, health products, pet products, hair products, etc. Generally, when selling a private label profit product, most people choose a generic product they want to sell.
3. Choose A Manufacturer Or Supplier
The importance of having a solid supplier is essential. You want to work with a supplier or manufacturer with experience in private labeling to help you make a good profit on your product.
Ensuring that the manufacturer you select is easy to communicate with, have values that match your own, and is easy to work with when resolving issues.
Ask if the manufacturer has a minimum order value, what other products they may carry, if you have to prepay, or if they have options of setting up a long-term account.
4. Ask For Samples
It is essential to test the product yourself before making a purchase and selling it. Unfortunately, while sometimes products look great in pictures, the reality may be completely different. Make sure that the quality of the products is up to your standards and expectations.
5. Identify Your Target Market
Knowing who your ideal customer is is essential and will help you develop your branding and understand how to market and price your product.
6. Create A Marketing Strategy And Identify What Makes Your Product Different
Identify your competitors and understand their branding, messaging, and design aspects so that you can differentiate yourself and market your unique value proposition — i.e. what you have to offer that your competitors do not.
7. Brand And Create Rapport
When choosing your business name, trademarks, or logo, ensure that each is available to ensure there are no conflicts on trademarks or similarly named businesses. Your brand will consist of your products, your logo, your mission statement, and any other identifiers that make your product and business different.
Branding helps customers recognize your business and is a way of creating rapport with your clients.
Make sure that you copyright the name and logo, set up a website, create a social media presence, and form an LLC or Sole-Proprietorship, depending upon your business structure.
8. Set Up Your Online Store
Deciding what eCommerce sites you will sell on, whether it is your own Shopify or Amazon shop, or via multiple platforms, you can choose and customize your store to suit your needs and style.
9. Add Products To Your Store
When adding products to your store, you want to make sure that you write compelling product descriptions that describe the benefits, specs, and features of each product in detail.
High-quality images give shoppers an idea of what products look like and be able to see detail. Sometimes you can get great quality pictures from the manufacturers as well.
Analyze your offerings and consider how your pricing may change over time, based on your growing business or product diversification.
10. Launch Your New Business
Now that you have everything set up and ready, you are ready to launch. Using a combination of email marketing, advertising, SEO, blogging, and social media is a great way to drive business to your new site.
You are well on your way to a successful business!
Let Aloe Labs Help You with Your Natural Private-Labeling Needs
Is your niche in health, wellness, skincare, supplements, or other natural products?
The best way to ensure that you're getting the highest quality aloe vera products possible is to choose a company with complete control over the manufacturing process, from growing to harvesting and processing.
At Aloe Laboratories, we maintain our own aloe vera farm and production site, allowing us to craft the most satisfactory products possible while keeping bulk and wholesale prices low. We pride ourselves on producing aloe vera gel, juice, and powder specific to each customer's needs.
If you'd like to learn more about how aloe vera gel can enhance your products, or if you have some ideas of your own, reach out to us to learn more about how we can help you make your product a reality.