Should You Start a Cosmetics Business?

With an increased focus on self-care and wellness, people are willing to do whatever it takes to make themselves feel and look better. Starting a cosmetics business can be the perfect solution if you’ve been thinking you’d love to be your own boss while making women feel better about themselves. But would it be a lucrative endeavor?

There are a lot of questions you should ask before deciding to start a cosmetics business. For example, what skills do you have? Who is your target audience? Who is your competition? After you’ve answered these questions, if you're still wondering if a cosmetics business is right for you, keep reading. We’re going to discuss the advantages of starting a cosmetics business.

You’re Empowering Women

One of the most rewarding parts of owning a cosmetics business is that you get to empower women through beauty. When women find products that boost their confidence and make them feel good about themselves, they can’t keep it a secret! They’ll tell their friends and family, which means getting your brand in front of more people…for free!

Simple Marketing Strategy

For your business to succeed, you must create a marketing strategy. It’s relatively easy to create a marketing strategy for a cosmetics company. For example, showing customers before and after photos are a great way to market your product.

And if you offer a product that targets a specific problem, for example, a cream to treat acne. Your product is in a niche group, meaning you will market to particular customers with a particular problem, reducing the competition between you and your competitors.

You Choose the Products You Sell

You have complete control when you own your own business. That means that you can build your product line from scratch. One of the best parts of developing your products is creating the customer experience, which goes beyond the product itself. Today, the packaging design of your product is important to customers, as well as your customer service skills.

Be Part of Your Local Community

When you open a cosmetics business in your community with quality, affordable products that people can count on, paired with excellent customer service, you become a vital part of the community. Getting to know your customers and providing a more personalized experience can further strengthen that community relationship.

You Can Personalize the Customer Experience

You can do more for your customers than just sell them cosmetics to set you apart from your competition. Providing a personalized consultation, showing customers how to apply the cosmetics, and helping them choose the colors that best suit them are great ways to make your customer’s visit memorable and to show you care.

Going the extra mile to increase your customer’s experiences will pay off in the long run. If they have a positive experience, they won’t hesitate to refer their friends and family to you.

Social Media Influencers

Influencer marketing is expected to become a $16.4 billion industry in 2022, and this number will continue to rise. This is because consumers no longer want to see the traditional marketing tactics of companies using celebrities to promote their products.

Today, consumers are turning to social media, Instagram and YouTube in particular, following influencers and using the products their favorite influencers recommend. They prefer the personal interaction and responses they receive from the influencer.


It’s your business. You can work when you want and as much as you want. You can start small, manage all aspects of your business, and then scale your business as you add products and services. You control your income, so the more time and energy you put into your business, the more money you make.

You also have the flexibility to work where you want. If you want to have a storefront, that’s great. However, you can work from home or set up an online store.

Let the Experts at Aloe Labs Help You Start Your Private Line

As you can see, there are some significant advantages to starting your own cosmetics business. If you’re ready to make a difference in people’s lives, start researching and developing products, and you will be adding value to the lives of people in your community before you know it. And if you need some help, look no further than Aloe Labs.

At Aloe Laboratories, we know what it takes to start your own private label cosmetics business, and we’d love to help you out! So let us know your passion, and we can source the ingredients you need to make your dream a reality. When you work with us, you can have confidence in the products you provide your customers.
Contact us today, and let’s get your dream started!

Is Aloe Vera Medicinal?

Aloe vera has been used as a folk treatment for thousands of years. Ancient Egyptian medical text referred to the thick, short-stemmed succulent as the plant of immortality. Today, it is a common ingredient in different types of food, food supplements, cosmetics and skincare products, and herbal remedies.

Aloe vera is a medicinal plant, and the claims about its potential benefits are endless. Some of these claims are backed by scientific evidence, but others are not. While most experts agree that aloe vera is a safe remedy — especially for minor skin problems — very little is known about its potential side effects.

Can aloe vera be safely used for therapeutic purposes? To answer this question, we’ve compiled a list of the plant’s potential medicinal benefits that are backed by rigorous scientific studies.

#1 It Helps Fight Cavities

According to a study published by the Academy of General Dentistry, tooth gels that contain aloe vera are just as effective as toothpaste in helping people fight cavities and can also be used as a mouth rinse. Results showed that aloe vera is comparable to chlorhexidine when it comes to reducing dental plaque.

Aloe vera is also less harsh on the teeth since it doesn’t contain the abrasive elements present in most commercial toothpaste. This quality makes it a good alternative for those who have sensitive gums or teeth.

#2 It Helps Heal Burns

Aloe vera has long been used as a traditional treatment for burns. Its soothing properties have been confirmed by a 2013 study, which showed that the burn victims who used aloe vera gel showed better results than those who used silver sulfadiazine cream. The former also manifested signs of healing and pain relief faster than the latter group.

It is important to note that aloe vera is beneficial only if you’re suffering from sunburn or a mild burn. If you have a severe fire-related injury, it’s best to seek medical assistance first before applying any type of treatment.

#3 It Helps Lower Blood Sugar

A study published in the International Journal of Phytotherapy and Phytopharmacy showed that taking two tablespoons of aloe vera juice daily can help those with type 2 diabetes reduce their blood sugar levels. These results were replicated in another study that used pulp extract instead of aloe juice.

People with diabetes, however, should be cautious when taking aloe vera along with their medication. It is possible for the combination to significantly reduce their glucose count to alarming levels.

#4 It Helps Provide Protection from Ultraviolet Radiation

In a study published in Phytotherapy Research, scientists from Kyung Hee University Global Campus in South Korea found that baby aloe shoot extract may provide better sun protection than adult aloe shoot extract. The study focused on UVB-induced skin photoaging — that is, baby aloe shoot extracts protect the skin against aging due to sun exposure.

Another study conducted in Italy showed that aloe vera might also help protect the skin from radiation therapy damage. Participants who applied hydrating creams containing aloe vera reported fewer skin side effects after getting treated with radiation therapy for breast cancer.

#5 It Helps Provide Relief from Heartburn

A 2010 review recommended ingesting one to three ounces of aloe gel during mealtimes to reduce the severity of gastroesophageal reflux disease (GERD). More commonly known as acid reflux, GERD occurs when stomach acid, food, or fluids often flow back into the esophagus. This digestive disorder often leads to heartburn.

Purified and decolorized aloe vera juice may be more effective than traditional medication in reducing the symptoms of acid reflux. Thanks to its low toxicity, aloe vera gel may also help ease other digestion-relation issues.

Looking for High-Quality Aloe Vera Products?

Aloe vera is safe for most people to use and is scientifically proven to help treat various medical conditions. If you’re looking for high-quality aloe vera products, Aloe Labs is a trusted source with 30 years of experience in the industry.

Aloe Laboratories has multiple certifications from reputable industry organizations, confirming its status as a validated manufacturer of organic aloe vera products. The company has always adhered to strict quality and food safety standards.

Let Aloe Labs be your partner in producing top-tier aloe products without breaking the bank. Contact us now to see how we can help.

Private Label 101: Skincare Packaging

Planning to start a skincare business? There’s definitely a lot that you have to consider—from coming up with a brand name to building an effective marketing strategy. The path to becoming a beauty mogul isn’t easy, but there are plenty of ways to streamline your production, distribution, and decision-making process.

Private labeling, for instance, is a faster way to gain immediate exposure to a huge market and generate positive returns on your investment. Private label products are, essentially, products that are made by one company but branded by another. According to a report from the Private Label Manufacturers Association, private label products account for 25% of unit sales in the United States.

Why Private Label

Here are some of the top reasons why businesses choose private labeling:

Private Label Packaging

How you package your product can mean the difference between success and failure. The packaging is the first thing that a potential customer sees, so make sure it’s done well.

Below are some best practices to help you differentiate your skincare products:

How to Sell Private Label Products 

Here are the steps you need to follow to start a private label skincare brand from idea to launch:

#1 Research

Just like starting any other business, you need to research and equip yourself with the right information to reach the other side. Make sure you understand what you’re getting into, and be prepared for any emergencies.

Some of the questions you should ask yourself at this stage are the following:

#2 Find the Right Private Label Manufacturer

Always work with a reliable and experienced supplier. Vet your options carefully, and make sure that they can grow with your brand. Make sure to take the following considerations into account:

#3 Build the Brand

After you’ve decided on the product and manufacturer, it’s time to consider your branding. Here are the key aspects to keep in mind:

Ready to Start Your Own Private Label Skincare Brand?

If you’re interested in the idea of launching private label skincare products, Aloe Labs is here to help. We have years of experience producing organic aloe vera products that adhere to strict quality standards. Aloe Laboratories will work with you to turn your dream project into a reality. Contact us now to get started.

Debunked: The Biggest Myths About Aloe Vera

Aloe vera is a versatile plant that offers numerous health benefits. It has been traditionally used to treat various medical conditions. In fact, ancient Egyptians referred to aloe vera as the plant of immortality. Today, aloe vera gel is a common ingredient in cosmetic products and dietary supplements.

However, although the succulent has been around for thousands of years, there are still many misconceptions surrounding its use. Some people may have overestimated its curative properties, while others may believe it’s only useful for healing sunburns.

5 Biggest Aloe Vera Myths

#1 Aloe Is Only Good for Skincare

Aloe offers many potential benefits apart from making your skin feel healthy and moisturized.

For instance, aloe vera has been traditionally used to help soothe and heal mouth ulcers. Studies show that aloe vera, whether applied topically or consumed as a juice, can help relieve the pain from cold sores and canker sores while also helping the affected area heal faster.

Here are some of the other potential benefits and uses for aloe vera gel:

#2 Fresh Aloe Gel Is Better than Processed Ones

Generally, it is true that using gel from a fresh cutting is the best way to consume aloe vera. However, aloe vera gel tends to go bad very quickly. Most cosmetic products that use aloe vera as an ingredient are processed so they can last longer.

As long as aloe gel is processed properly into powder, juice, and other forms, it should still be able to retain the same benefits as one that’s freshly harvested.

#3 Aloe Vera Is Better With the Rind

Aloe rind contains a compound called aloin, which has natural laxative properties. Aloin forms part of the aloe vera plant’s latex layer. The latex layer is the yellowish juice found just below the rind or the plant’s outer skin. 

Some people consume aloe vera with the latex layer and the rind to induce bowel movement or treat constipation. However, aloin’s negative side-effects far outweigh its benefits.

Aloin is not edible and should not be consumed. Even small doses may be unsafe, as concentrations vary throughout the plant. In fact, the FDA ordered the recall of over-the-counter laxatives containing aloe vera. Aloe vera manufacturers that use aloe rind typically have to first get rid of the latex layer by using a charcoal filter.

#4 Aloe Vera Tastes Bad

It is true that aloe vera can be an acquired taste for some people. Pure, natural aloe gel has a rich, earthy taste. Some people describe it as slightly bitter. Others may find it fairly neutral or tolerable.

There are also numerous flavored aloe products on the market. You should be able to quickly find a product that best suits your taste buds. Moreover, once you start consuming aloe vera regularly, you eventually get used to the taste.

#5 All Aloe Plants Are the Same

Some people may believe that there’s only one species of the aloe plant, but that couldn’t be further from the truth. There are so many species of aloe around the world, with different varieties within each species.

Some aloe species may not have any healing properties at all. Aloe vera barbadensis Miller is typically recognized as the most beneficial aloe variety.

Interested in Manufacturing Your Own Brand of Aloe Products?

Aloe Laboratories has years of experience in manufacturing high-quality, organic aloe vera products including cosmetics, powders, concentrates, and juices. We adhere to strict food safety standards. We have also been awarded numerous certifications which attest to the quality of the products we produce.

Contact us today to discuss your options. We’ll endeavor to meet your needs and provide you with the most value for your dollar.

Is Aloe Vera Effective for Stretch Marks?

If you’re worried about your stretch marks, you’re not alone. Studies estimate that 80% of adults will have them. Stretch marks or striae are typically caused by the continual expansion and contraction of the skin due to excessive weight loss or weight gain. Ranging in color from light gray to purple, these textured bands are commonly found around the thighs, buttocks, stomach, breasts, and upper arms. 

Although stretch marks are not a sign of a health problem, their appearance can negatively impact one’s confidence and self-esteem. Every year, thousands of people undergo laser treatments to lighten or minimize the appearance of their stretch marks. Some people also opt for natural remedies that can achieve the same result, albeit less immediate. One of these remedies is aloe vera.

If you’re wondering whether aloe vera is effective for your stretch marks, here’s everything you need to know.

Can Aloe Vera Treat Stretch Marks?

Due to its hydrating and healing properties, aloe vera gel is a popular ingredient in skincare products such as soaps, moisturizers, and face creams. As of this writing, there’s no scientific evidence to prove that aloe vera alone can cure or remove stretch marks. However, aloe vera can help fade stretch marks due to the following properties: 

How to Use Aloe Vera for Stretch Marks

If you want to use aloe vera to help lighten your stretch marks, here are some great products that you can try:

Planning to Create Your Own Brand of Aloe Products? We Can Help

At Aloe Laboratories, we have more than 150 acres of organic aloe vera fields. We produce and offer aloe juices, concentrates, gels, powders, and oils that can be used as raw ingredients for other products.

We hold multiple certifications from reputable organizations such as the IASC, USDA, OTCO, JAS, OCIA, and SQF. These certifications attest to our commitment to providing products that meet the highest quality standards in the industry. 

Call us now to see how we can help you make your dream project a reality. 

Can Aloe Vera Be Eaten?

Known as the ‘plant of immortality,’ aloe vera was traditionally used to treat a wide range of illnesses, from skin disorders to constipation. Today, aloe vera remains a popular remedy for certain medical conditions. Modern-day research shows that the succulent offers various health benefits due to its rich vitamin and mineral content.

People who use aloe vera as a form of treatment usually apply it topically in gel form. However, topical application isn’t the only way to benefit from aloe vera's healing and nourishing properties. The short-stemmed, cactus-like shrub can actually be eaten. 

If you’re wondering whether aloe vera is safe for consumption, we’ve outlined everything you need to know in this article.

Is Aloe Vera Edible?

Each aloe vera leaf consists of three parts: the skin, the gel, and the latex. The first two are generally safe to consume—and they even offer a range of health benefits. The third part is not edible or safe to consume. 

Here’s a breakdown of the nutritional value of each part:

Are There Any Risks?

Cosmetic aloe vera or aloe vera products intended for topical use should never be ingested. These products are specifically manufactured to moisturize, relieve irritation, soothe sunburns, reduce inflammation, and treat other skin concerns. 

Skincare aloe vera gel typically contains preservatives and other ingredients to extend its shelf life and improve its texture, color, and smell. Most of these ingredients are not fit for human consumption. Ensure that you’re only consuming food-grade aloe vera fresh from the leaf or the grocery store.

Below are some of the other potential dangers of eating aloe vera: 

How Do You Eat Aloe Vera?

Here’s a quick guide on how to prepare aloe vera for consumption:

  1. If you’re harvesting the leaves, ensure that you’re taking them from the aloe vera plant and not from any other aloe species. Some aloe species may be poisonous and, hence, should not be consumed. 
  2. You’ll also find individual leaves in the produce section of most grocery stores. Choose one that’s full and firm, and avoid those with too many imperfections or blemishes.
  3. Rinse the leaf under cold, running water.
  4. Cut off the top and the base, and trim the serrated edges.
  5. Slice the leaf into halves or thirds, depending on its size and length
  6. Leave them in a bowl of water for 10 minutes
  7. Scoop out the gel using a spoon or butter knife. 
  8. Make sure to rinse off any dirt or latex that you see.

You can eat the aloe gel raw or use a gentle cooking method such as steaming, blanching, or poaching. You can also mix it with other fruits and vegetables in a smoothie. 

Ready to Start Your Own Brand of Aloe Products?

If you’re ready to start your own brand of aloe products, Aloe Laboratories can work with you to advance your dream project.  With over 30 years of experience in producing organic, high-quality aloe vera, Aloe Labs works hard to create products that exceed our customers' expectations. We can also offer practical advice to ensure the success of your project.

Contact us now to see how we can help.

Can Aloe Vera Remove Dandruff?

Dandruff is a mild form of seborrheic dermatitis. It occurs when small bits of dry skin flake off the scalp. Dandruff isn’t contagious, nor is it typically a symptom of a serious health issue. However, having dandruff can be embarrassing. Like many other skin conditions, it can knock down a person’s self-confidence and lead to low self-esteem.

Although dandruff can’t be cured, it can be controlled. There are various anti-dandruff shampoos and products available in the market that can help rehydrate the scalp and reduce irritation. These scalp treatments use different natural ingredients such as tea tree oil, coconut oil, or apple cider vinegar. Another popular anti-dandruff ingredient is aloe vera. 

Aloe vera is traditionally used for treating burns and minor wounds. If you’re wondering whether aloe vera can also remove dandruff, read on. 

Can Aloe Vera Treat Dandruff?

As mentioned above, dandruff can’t be completely cured and may recur at some point. However, its signs and symptoms can be prevented and managed. Although further studies still need to be conducted on the effects of aloe vera and how exactly it works to treat dandruff, current scientific evidence looks promising.

How Does Aloe Vera Treat Dandruff?

Aloe vera has been used for centuries to treat wounds, burns, and skin irritation. Studies show that the plant’s gel contains vitamins and nutrients that can help reduce inflammation, prevent itching, and stop further the spread of dandruff. Here are some of the healing properties of aloe vera that are beneficial in treating dandruff:

Aloe vera also has moisturizing effects to soothe dry skin and help relieve skin irritation. 

How Do You Use Aloe Vera to Treat Dandruff?

Here are some ways to use aloe vera treatment for dandruff:

Why Choose Us

Aloe Laboratories is the leading source of high-quality organic aloe vera. We adhere to strict food safety and quality standards, so our customers can rest assured that they’re getting the most value for their dollar. We offer a variety of bulk aloe products, including juices, concentrates, powders, gels, and oils. 

If you’re interested in building your own brand of aloe products, contact us now to see how we can help turn your plans into reality.

A Guide to Boosting Your Beauty Brand on Social Media in 2022

A social media presence for beauty brands is a must-have in today’s competitive market. Without a comprehensive social media strategy, your brand will struggle to survive.

Social media platforms are perfect for showcasing images and videos of your beauty products. Even better, your target audience is already hanging out on these platforms, just waiting to learn about the next best thing and share it with their friends.

Whether you are just launching your brand or if you already have an established fanbase, having a well-defined strategy outlining your target audience and your brand’s goals on each platform is key. Here are some tips on what you can do to boost your beauty brand on social media.

Know Your Target Audience

Should your social media posts be humorous? Should you talk about social issues?  Knowing your audience's demographics, values, and interests will determine what kind of content you need to post on your social media accounts and will help you establish a voice for your brand.

Keep Your Brand’s Image Consistent

When you decide on the persona you want your brand to convey, you need to make sure to consistently maintain this image across all of your social media platforms. You can use graphics, hashtags, and textual content to build your brand persona.

Provide Relevant Content

Simply creating social media accounts for your business isn’t enough. You have to ensure that you continuously provide relevant, updated content to keep your followers' interest and keep them engaged.


Engaging with your audience on social media is imperative. Studies have shown that 76% of people expect a response to their comments on social media in a day or less. And when it comes to millennials, 80% expect a reply, 90% of those expect a response within a day, and 44% expect a response within an hour.

Use Hashtags

Hashtags are essential on social media. And niche hashtags are an even better way to get your brand in front of your target audience. People follow hashtags about topics and trends they want to stay up to date with, so when you create a hashtag, it makes it easier for users to find your brand based on hashtags that interest them.

Use Clean Ingredients

People are focusing more and more on what they are using and putting on their bodies. Using social media to showcase the clean ingredients you use in your products is a great way to get the word out.

When discussing the clean ingredients you use, explain how the components work. Educating people on the benefits of these ingredients will help them take charge of their beauty routines.

Provide Tutorials

A great way to showcase your products is to post tutorials. Try showing different application techniques that people may be hesitant to try, such as cut creases, facial contouring, and pigment-based makeup.

Hold Contests

Who doesn’t like a contest? When you hold a contest, you are encouraging people to tag friends, comment, and share your content with their friends. You can also have followers subscribe to your email list, which will give you another way to stay in contact with your audience.

When you choose your winner, you can encourage them to share videos and photos of them unboxing their prize and even ask them to do a tutorial on the products they received.

Post Customer Reviews

Research has shown that 49% of consumers trust a review left on a website as much as they would a recommendation from family members or friends. So having honest reviews on your products posted on your website can help increase sales.

Partner With Influencers

When you are connecting with influencers, partnering with mega or even macro-influencers may not be the most effective approach. Instead, when you aim for people who have smaller, more engaged audiences, you may be able to find people who use and love your products already.

Partner With Another Brand

Here is another reason why it’s beneficial to know and understand your target audience. Knowing the other products your audience uses can help identify another brand you could partner with to create a relationship that could benefit both of you. Tagging other brands in your posts (and vice versa) will get both of your names in front of a larger audience.

Give Your Audience What They Want

As the online presence of beauty brands continues to grow, you must make the most out of every interaction online. While it may seem overwhelming, following the tips above can help your brand remain relevant and relatable and boost your brand’s social media campaign.

From liquid soaps and shampoos to moisturizers, you name it, and we can do it! So whether you are looking to start your own beauty brand or want to expand your current line, Aloe Labs can help! We offer various characteristic choices to meet our customers' needs.
Contact us today if you are interested in building your own brand of aloe products.

Skincare Tips: How to Use Aloe Vera on Your Face

Aloe vera offers many benefits for your skin. Along with its antibacterial and antiviral properties, it can help moisturize your skin to help reduce wrinkles and fine lines and can even help reduce the appearance of breakouts with its anti-inflammatory compounds.

Using aloe vera regularly as part of your skincare routine can help improve your skin naturally, but you must use it correctly. Keep reading to learn how to use aloe vera on your face to get the best results.

Benefits of Aloe Vera for Your Face

Aloe vera can be found in desert regions worldwide. It is a cactus-like plant, with leaves consisting of a slimy tissue where the plant stores water, making the leaves thick. The water inside the leaves is the aloe vera gel that you see used in aloe vera products.

This gel is extremely high in vitamins, minerals, antioxidants, and amino acids, making it a beneficial substance that is used to treat many conditions. Here are some of the ways that using aloe vera gel on your face can be beneficial.

Conditions Aloe Vera Can Treat

Aloe vera has been a treatment for skin disorders for centuries. Some of the skin conditions it can treat include:

How To Get the Best Results Using Aloe Vera

When purchasing aloe vera products, avoid products that contain chemicals and alcohol that can harm your skin. The best way to ensure you are getting fresh aloe is to have your own plant in your house. You can find aloe plants at a local garden store or purchase them online.

Before applying aloe vera to your face, do an allergy patch test. To do this, apply a small amount of aloe vera gel inside of your wrist. Leave it on for 24 hours. If you experience any itching, swelling, or a change color, do not use aloe vera on your face.

Be sure to check with your healthcare professional if you have any questions about using aloe vera.

Here are some ways that you can use aloe vera:

Facial Cleanser

Using a small amount of aloe vera gel on your face, cleanse your face in a circular motion until the skin is fully covered. Rinse and pat dry.

Skin Toner

Mix one part aloe vera gel with two parts water. Store in the refrigerator in an airtight bottle. Before using, shake well.

Insect Bites

Wash the skin well and pat dry. Cover the bite in aloe vera gel and leave on for 15-20 minutes. Repeat as needed.

Cuts and Minor Wounds

Wash the skin well and let it dry. Apply aloe vera to the cut or wound and cover with a bandage overnight. Repeat daily as needed.

Antifungal Treatment

Apply aloe vera gel to the skin three times a day for two weeks.

Moisturize and Relief From Eczema

Apply gel to the skin and leave on for five to ten minutes, then rinse with cool water and pat dry.

Acne and Rosacea

Mix one tablespoon of aloe gel and two to three drops of lemon juice or tea tree oil, and store in a sealed container in the refrigerator. Cleanse your face, and apply a small amount to the acne spots up to twice daily.


Keep your aloe vera gel in the refrigerator and apply the chilled gel to the sunburned area up to three times a day until your skin has returned to normal.

Minor Burns

Apply a thin layer of chilled aloe vera gel to the burn, cover it with a bandage and leave it on overnight.


Aloe vera is considered safe to use on your face, and there are no known serious health risks. However, some people with dry or sensitive skin can feel a stinging or burning after using the gel. You shouldn’t leave the gel on your face because it may dry out. Make sure to rinse your face after a few minutes to avoid this.

To ensure that you are not allergic to aloe vera, make sure to do a patch test on your wrist prior to using it on your face.

Let Your Skin Reap the Benefits of Aloe Vera

Aloe vera is generally safe to use on your face and can treat many skin conditions with its vitamin-rich, skin healing properties. Whether you choose to buy your aloe vera prepared or grow your own plant, you can’t lose when you add it to your skincare routine.

At Aloe Labs, we have worked hard for the past 30 years to position ourselves as a quality source of organic aloe vera. We adhere to the strict quality standard of food safety and keep up with the International Aloe Science Council standards as a validated manufacturer. It’s our goal to provide our customers the best value for their money.
Contact us today for all of your aloe vera needs.

How Do You Grow a Private Label Brand?

Do you own a private label brand and need some extra tools and tips to help usher in growth? Growth means different things to different companies, while some may see growth as pure profits, others see growth as gaining customers and leads or revenue to expand the business. Mostly, you want a little bit of all of those to garner true growth. Private label products and brands have been gaining interest and popularity for the last decade, as we see with brands like Up and Up from Target, Kirkland at Costco or the over 45 brands that Amazon has developed over the recent years. 

Taking inspiration from the bigger companies while keeping the uniqueness of what makes yours special will help you as you navigate the world of private labeling. Here are some helpful tips that will get you on your way to expanding and advancing your private label brand to new heights. 

Keys to Growth and Success

1. Sell Quality and Value-Focused Products 

Customers look for value when they shop as well as product quality and lower costs. Keep in mind that although consumers love a good deal, low cost is not the number one driving force for their purchasing and they will pay extra for quality items. Source high quality ingredients or materials for your products and use a manufacturer that is also top notch, as consumers are looking for that now more than ever. Make sure when you are making your products, that care and quality is put in as well as value. For example, if your competitor is making a skincare cream for $40 and it has 5oz, make yours $38 for 6oz. Little adjustments in value and cost can hook new and repeat customers. 

2. Have a Brand with Purpose

Customers want to feel good about the products they buy and where their money goes, so having a brand with purpose is a great way to gain customers and feel good about your impact in whatever industry you sell in. A recent study showed that consumers are 4 to 6 times more likely to buy from a brand that has a positive impact. When it comes to product value, make sure you have a set of clear brand values and standards that you won’t negotiate on, whether it is donating a portion to charity, using ethically sourced ingredients or having eco-friendly packaging, there are many ways to show you care without sacrificing too much in the process and the ROI you will get due to having a brand with values and standards will far outweigh the cost of going the extra mile for your brand and customers. 

3. Be A Brand Innovator

With so much competition and many independent brands launching new products almost daily, being an innovator in your field and elevating your private label brand and strategy for sales is absolutely critical for growth. Product development is more than just outwitting your competitors, you must also go the extra mile for your customer base. Knowing your customers’ needs and predicting their wants will give you that extra leg up you will need to begin or maintain growth in business. 

Before you can be a trailblazer, you must learn the skills you will need to make your products profitable and then expand from there. Walk before you run, so to speak and get a feel for what you will need to do cost-wise and time-wise to get the results you want for your brand.

4. Enhance Your Brand

In 2022, every brand should have some sort of online presence. You can choose how much or how little of your brand you want to put out into the world, but if you are shy about using Instagram, Tik Tok, Twitter or any other social media app, you will be left in the dust by more tech savvy competitors. You can either hire someone to be your company’s social media expert or you can do it yourself, just make sure to stay relevant, keep it light and make it about the products. Showing a little behind-the-scenes magic to your customers makes them feel as if they are a part of the process and will endear you to them on a personal level, which will lead to more sales and repeat customers. 

Enhancing your brand can also mean upgrading your labels or logos, as design and art are a very important way for customers to remember your products among the many. 

Find Quality and Value at Aloe Labs

Do you need high-quality aloe for your next product launch? Are you struggling to find a private label manufacturer that lives up to your standards for your brand? Look no further than Aloe Labs.

At Aloe Laboratories, we maintain our own aloe vera farm and production site, allowing us to craft the most desirable products possible while keeping bulk and wholesale prices low. We also take pride in producing aloe vera gel, juice, and powder specific to each customer's needs for their food-grade and cosmetic-grade products.

If you'd like to learn more about how aloe vera gel can enhance your products, or if you have some ideas of your own, contact us today to learn more about your private labeling options and how we can help you make your product a reality.